Communicating on the efficacy of facemasks: What went wrong by Tori Egherman

About the speaker

Tori Egherman is a writer, editor and researcher in communication and storytelling. She helps organizations and individuals with their communication so that they can be more effective and engaging. She is experienced in science communication, grant writing, developing communication strategies, designing presentations, building strong communication teams and other communication-related activities.

About the talk

Sometimes you’re answering the wrong question. This was the case when it came to the efficacy of facemasks in controlling the spread of COVID-19. This talk demonstrates how the research that existed concerning facemasks answered the wrong question.